Carnival Cruise Lines taps mobile to push shopping deals to guests at ports of call

PPI Group, which operates Port Shopping Programs for Carnival Cruise Lines and Holland America Line, is using mobile to push real-time content to guests in their ports of call.

Norwegian Cruise Line, Silversea Cruises, The Yachts of Seabourn, SeaDream Yacht Club, Costa Cruises, Windstar Cruises, Cunard Line, Louis Cruises and P&O Cruises also have Port Shopping Programs operated by PPI. The company has tapped Cellflare Inc. to service its onboard Port Shopping Program worldwide.

“The Cellflare mobile app will provide cruise guests with ports-of-call shopping information and coupons delivered once their cruise ship arrives in their ports of call,” said Bill Panoff, president of PPI Group, Fort Lauderdale, FL. “Cruise Guests can download Cellflare once they arrive in port to find out the best shopping deals.”

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- Mobile Commerce Daily